Are you Stressed? Food Supplements under ASA Spotlight for Claims around Mental Cognitive State, ADHD & advertising novel foods which are not authorised for sale in the UK
In a series of rulings all published together ASA has underlined the importance of food supplements not making unauthorised health claims or medical claims to prevent, treat or cure disease or implied claims relating to anxiety, stress, fatigue, energy, focus, memory, sleep and more general ‘wellness’ claims.