Transparency
The GDPR is designed to ensure that organisations are transparent in their processing activities and when they communicate with data subjects.
Transparency is now embedded as a key principle of the GDPR. The GDPR particularly emphasises the need for transparency in privacy notices, and also when communicating with data subjects in relation to their rights or data breaches. Such communications should be in a concise, transparent, intelligible and easily accessible form, using clear and plain language. The requirements are even stronger if the information is addressed to a child.
The GDPR also emphasises the need for organisations to make data subjects aware of the “risks, rules, safeguards and rights in relation to the processing of personal data and how to exercise their rights in relation to such processing”.