What can I do for you

Alice is a commercial lawyer who specialises in drafting and negotiating commercial contracts and advising on commercial, competition, and data protection matters.

She's a member of the Mills & Reeve Sports, Entertainment and Media sector and is regularly involved in advising clubs, players, managers, and agents on image rights deals and commercial sponsorship agreements.

Supporting your ambitions

Alice’s previous in-house experience gave her a fantastic insight into the world of FMCG, marketing, brand protection and IP, and an understanding of the commercial and legal needs of the wider business. While in-house, Alice developed a specific interest in, and focus on, commercial sport partnerships and sponsorship agreements, advertising, and sustainability.

Alice has worked with high-profile athletes in relation to their image rights, including incorporating image rights companies and negotiating and drafting image rights agreements. She also has experience in advising on and drafting sponsorship and talent agreements, and has a keen interest in the commercial aspects of women’s sport. 

In addition to sports related matters, Alice has experience dealing with IT and data protection contracts as well as CMA investigations, NSIA matters and public procurement. She recognises that each commercial matter requires a distinct approach and tailors the service that she delivers to suit each client’s needs.

What else should you know?

Alice has recently been published in the International Sports Law Journal. You can read her publication here.

She's an avid rugby fan and is a United Rugby Championship’s Women’s Leadership Academy Alumni.

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What our clients say about us

“I think Mills & Reeve are a wonderful firm. The support they have provided to us in a really difficult area has been brilliant, collaborative and commercially minded. The team were absolutely wonderful and a joy to work with. Amazing advice and support and a real collaborative effort with us. I can't thank them enough for getting us through some really tough times and doing so with an amazing can-do attitude.”

“They are friendly, fast, always available and always on top of the game. I tend to judge my legal team against the other side's legal team and never doubt Mills & Reeve is the better of the two.”

“All interactions have been very clear. Responses to questions have always been very swift and unambiguous. Our company, and my family, have used various services in Mills & Reeve with the same level of satisfaction.”

“I value the fact that Mills & Reeve are recognised as a good place to work in the UK Best Companies survey. This aligns with the values of our business and means that Mills & Reeve can share what is required to achieve this status with our business.”